What would be possible for your visibility + sales if you could:

  • Know your digital first impression on Instagram

  • Have awareness of your brand from the outside-in

  • Have a profile that clearly highlights what your brand is all about

  • Align your first impression with your brand values & goals

  • Convert viewers into followers & clients at a higher conversion rate

  • Have followers that are excited to engage with your content

 
 
 

Your brand only has a few seconds to make a first impression on Instagram.

Let’s make sure it’s the right impression.

Here's the thing… on the road to increased visibility, Instagram users who are new to your profile make a pit-stop for only a few seconds. Most take a quick look at your grid of images and make a decision to stay + follow you or leave without reading a single caption. And gasp, many times they leave without reading your bio either!

So, how are they making this decision? Whether they're phone selfies, behind-the-scenes photos from your intern, photos created 5 years ago, or graphics and memes; your feed, profile, and highlight cover images play the largest role in how your digital first impression is perceived by others. It is only after this quick opinion that new visitors decide to click on a post and read a caption to decide to further commit via clicking the “follow” button or not. This is why it’s so important to make sure that your profile visitors’ point of view is aligned with what lies within you. This Instagram audit checklist is here to provide clarity on exactly that.

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