9. Allow us to reintroduce ourselves
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Erica and India have been friends for over 10 years. Each has her own business…and they have one together. They’re powerful on their own, but when they’re able to join forces… Look out, world!
Erica Courdae is a coach, helping clients with their diversity, equity, and inclusion journey around ethics, beliefs, and values. Think of her work as focusing on the intangibles.
India’s business, Flaunt Your Fire, produces tangibles — like logos, websites, brand colors, visuals, photography, social media management — that are rooted in a strategy that will portray your message in a way that’s receivable to your audience.
Combine the two, and you get two-on-one coaching and consulting. Accountability, action, implementation, and customization sets them apart. Coaching (Erica) + Consulting (India) = faster results that are aligned with your values and ethics.
I love the fact that both of our brands and our brand together has room for fluidity, because what you need this week…might be different next week.
Consider…
[0:10:40] What is the mindset that’s causing this to happen?
Why are we playing small?
Why are we not talking about this?
Have your coach be involved. They will bring out things like, Did you allow yourself to be fully visible? Did you allow yourself to be vulnerable today? These are the intangible pieces that Erica can unpack. Sometimes those pieces matter more than the doing.
Acknowledge your results and how it made you feel.
Set tangible and intangible benchmarks.
Your Action For This Episode
Flaunt Your Fire — book your free consultation call
Pause on the Play — book your free consultation
Quotes
[0:04:19] “We work together to get people to actually decide what it is that they want to do, how they want to get there, and then help them to weed out anything that’s going to get in the way along the journey… Us working together means that you can get there faster because you’re not letting anything be an unnecessary hindrance.” - Erica
[0:09:18] “There’s so much acceleration under our joint venture. They’re getting the best of Flaunt Your Fire and the best of Erica Courdae. You’re getting your marketing and branding team on the call with your coach. There is nothing lost in translation.” - India
[0:28:26] "It’s a two-way street. You want to be seen by the people you want to work with, but they have to see themselves in your content and your visuals too, or they feel like you don’t get them. “ - India
[0:35:15] “Sometimes too much structure doesn’t actually serve the client” - India
“Especially if it’s the wrong kind of structure for that particular client.” - Erica
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