24. Attract and repel: Your responsibility as an anti-racist brand
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SUMMARY
In the wake of George Floyd’s death, India speaks her mind about speaking up and taking a stand for yourself and your brand. If you don’t make a choice and draw a line in the sand, it will be done for you.
There’s never been a better time to let go of concerns about follower count. Your stand may repel some followers. That’s okay. You’ll attract the ones that matter most. Polarization can be a good thing, a necessary thing to draw clear distinctions.
Now is the time.
“If you truly care about people that look like me, I need you to say something. I need you to do something.” – India
Your Action For This Episode
Say something. Do something. Even if it means losing followers.
Consider:
[0:03:10] Being liked versus being respected
[0:04:42] Why you need to draw a line in the sand
[0:07:02] When you’re thinking about what choice you’ll make...consider the impact a non-person-of-color’s voice can make, you have a chance of gaining the respect of those whose values align with yours, and if you don’t make a choice, it will be made for you.
[0:09:56] Don’t concern yourself with quantity when it comes to followers. Focus on quality.
[0:12:14] Revisit why you created your brand in the first place.
[0:13:53] Call to action
[0:14:36] What to expect in future episodes
Quotes
“Do you want to be liked, or do you want to be respected? There’s a difference between the two, and I think it’s important to make a choice or that choice will be made for you.” – India
“Polarization is a necessary evil. It is a requirement. It’s actually not evil. It’s helpful. It’s upfront and honest. It gets people off the f***ing fence. Polarization is not always a bad thing.” -- India
“Do followers matter more to you than human life?” – India
“Getting followers is not really that hard to do. It’s a number and a crapshoot and an algorithm. Getting people’s respect – very challenging to gain, and once you lose it, it’s hard to get it back.” – India
“Quantity is not relationships. Quantity is not sales. It’s a vanity metric.” – India
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