11. Interesting takeaways from speaking at Altitude Summit
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In the early 2000s, if they hadn't already done so, existing businesses needed to build their online presence in order to compete. Now it's 2020, and online businesses need to establish their real-world presence. When you’re face to face, it’s easier to go deeper in a shorter period of time and build a stronger connections than would be possible from a cluster of social media posts.
In today’s episode, you’ll hear what it was like to be at the Altitude Summit and why India and Erica intentionally chose to not participate in everything. They cover why your business, your vision of success, and your business approach should be as unique as your personality. They get into why it’s important to share your story and to be vulnerable…yet do so without creating another “Me Show.”
You’re learn more about the Pause on the Play community. “We are the type that people will sit and tell you anything. There is something to be said about the power that comes with that, the level of trust.”
[0:15:33] When people start giving you one-size-fits-all, run. don’t do it. we don’t believe in it.
Ask yourself…
[0:06:56] How can I be less influenced by the things, people, or information that are around me?
[0:14:19] What does it mean to me to be successful? What do I want?
[0:24:35] How do I market the many things different components of my business?
Your Actions For This Episode
Join us at Pause on the Play The Community: www.pauseontheplay.com/community
[0:11:27] Be aware of what you surround yourself with
[0:15:34] Run from one-size-fits-all marketing solutions
[0:16:24] Bring your story into your marketing
[0:20:05] Build a community with your clients and potential clients
Quotes
[0:04:49] “I think that a lot of our listeners may identify with being an online business, and we both don’t really believe in that. We believe you’re in business. And that in 2020, you have to get offline and meet people in person.” — India
[0:07:21] “It’s a very poignant place to be to say, ‘I’m not sure that I want to be influenced without my own knowledge so much and so often.’” — Erica
[0:10:01] “I think at a certain point, the quality of the things that you select is important over the quantity.” — India
[0:13:21] “We like roundtable discussions and…we like things that are more interactive instead of just a speech, because a speech doesn’t help you figure out exactly what you need.” — India
[0:17:36] “I think that when you don’t find that space that works to be able to actually integrate what matters to you into your brand, then there’s nothing that makes you stand out from anyone else…If you’re not talking about anything that matters, that is a part of what you do and who you do it for, why would somebody pick you?” — Erica
[0:18:39] “There’s so much competition online right now and in person, so you really have to dive deeper than just your product or service and let people know, like, and trust you in order to get the sales. And honestly, in order to build the relationship. Everything’s not just about a sale anymore.” — India
[0:21:15] “I feel like “community” has a connotation that there’s some level of emotional investment that “audience” doesn’t necessarily have.” — India
[0:23:30] “The foundation of a deeply connected community is feeling like there’s emotional safety.” — India
[0:25:05] “There’s a place to just be a f* human, and humans have multiple sides to who they are.” — India
[0:28:00] “I think people can sometimes tell themselves, “Well, I can’t do all these things,” because they have a preconceived notion of what the thing is that they actually want or are trying to do.” — Erica
Show Sponsor
Dubsado (use code INDIA for 20% off)
Resources Mentioned
Pause on the Play The Community: www.pauseontheplay.com/community