27. Permission to change one thing at a time as you evolve
Listen + subscribe on:
iTunes | Stitcher | Spotify | Google | iHeart Radio
Rate + review
It would mean a lot if you could leave us a quick rating and review: ratethispodcast.com/fire
“if you're feeling like you want to burn it all down, if you're feeling the urgency, if you're feeling stuck… open up your mouth, open up your mind and open up your heart to share. And you'd be really surprised at what comes from that.”
On this week’s Flaunt Your Fire podcast episode, “Permission to Change One Thing At a Time As You Evolve,” host and FYF CEO India Jackson encourages brands and businesses to find ways to sell that feel best right now.
With everything going on right now – COVID, social justice protests, an election year – and even during smaller shifts and transitions, the uncertainty and unfamiliarity can cause us to feel stuck while we question whether it’s appropriate to sell, and how. But your audience wants to hear from you. The world needs you to keep earning money, because positive changes require money. That’s just the way it is, that’s the world we live in.
India encourages you to find a way of sharing your message and selling that feels good right now. What feels aligned? If you need to step away from one thing, like social media, and focus on another visibility platform that feels better to you, do that.
It all comes down to leading with your values. If you need help gaining clarity around your values and how to integrate them into your brand, Pause on the Play is offering a July 15 session of their new masterclass, From Implicit to Explicit: Leading Through Your Values.
Your Action For This Episode
Are you ready to lead with your values and integrate them seamlessly with your brand and your business? No matter where you are in your business, beginner to advanced, we welcome you to join us for our new masterclass, From Implicit to Explicit: Leading Through Your Values. There are only a few seats left for our July 15 session, so grab a spot now!
Reserve your seat: https://www.pauseontheplay.com/events/from-implicit-to-explicit-2020-06-15
Consider
[00:01:37] We don’t just “arrive” in our business or brand. We need to allow for experimentation. Experimentation leads to evolution. Experimentation gives you data to work with.
[00:02:47] When times come when we can no longer use the same script, template, or system we once used to sell because of shifts like COVID-19, social justice protests, and other factors, we as business owners can get stuck in not knowing our next move.
[00:04:16] The urgency to change as things shift can lead to fear, overwhelm, and resistance if we try to do everything at once.
[00:06:00] It’s safe to be vulnerable, to share what this process looks like, when you realize you have to think for yourself and try something new in the face of major events and changes.
[00:07:24] Your honesty and vulnerability helps you followers remember there are people behind your brand. That reminder draws them closer and even makes them want to support you.
[00:10:00] People are not here for a one-size-fits-all template or script. They want real. Show them the real you, the humanity behind your brand.
[00:11:00] Take it one step at a time. No one needs you to burn out, including yourself. Your values, your vision, your audience depends on you continuing to earn an income.
[00:12:35] It may mean stepping away from however you usually interact with your audience and trying something different. For example, stepping away from social media and being on a podcast, or creating a new email sequence. It’s about finding what feels right in the moment that is good for you, and good for your audience.
[00:15:41] Find the path of least resistance now, and go sell something today.
[00:19:11] If you feel the need to change your business, to rebrand, start with your values. Talk with your team, your contractors, everyone you work with, and talk about it with your audience. And take it one step at a time.
Quotes
“I'm a firm believer in experimentation, because experimentation allows space for evolution. And evolution allows space to really find your happy place within what you do.”
“That urgency can feel like fear or not knowing where to start because we’re trying to do everything at once instead of chunking it down into bite-sized pieces.”
“There are humans behind this business, and people need to see that. It allows them to relate, and dare I say, it allows them to support you. The people that are following you on social media, the people on your email list, they’re there for a reason. And if they’ve chosen to stay, especially once you start saying what you believe in, they probably want to support you.”
“Right now, branding requires vulnerability. People are tired, and they’re not here for and are not holding space for fake business bots that are just executing on one size fits most strategy. That's not going to work anymore. They want to see real. Give them the real.”
“Visibility is a verb. It requires work and effort.”
“I need your business to sell, because it takes money to facilitate some of these changes. It really does. I want you to look at the path of least resistance, where you feel the least shame in selling, and go sell something today.”
Connect with Flaunt Your Fire
Schedule a free discovery call with our team: https://flauntyourfire.as.me/start
Resources Mentioned
Reserve your seat for the July 15 session of Pause on the Play’s From Implicit to Explicit: Leading Through Your Values masterclass.