21. The downside of a perfectly curated Instagram feed
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SUMMARY OF SHOW EPISODE
“How do I get my feed to look cohesive?”
“What is your strategy for filters?”
“What filters to you recommend?”
“What apps do you use to edit your photographs?”
“What is your strategy for memes and graphics on social media?”
The above are questions that India routinely hears. They’re good questions. But they demonstrate our focus on perfectionism. We’re so focused on creating a curated, polished feed that we lose sight of the feed’s purpose – to connect us with others in a meaningful and fulfilling way. And connection happens best when there’s a healthy balance between polished/professional and raw/ real.
In today’s episode, India shares why it pays to strike a balance in your Instagram approach — how it humanizes your brand and can showcase your values in a way that overly Photoshopped images cannot. She shares examples of how she has helped brands step out of perfectionism mode and, in so doing, connect more deeply with their audiences, resulting in more engagement and more revenue.
Your audience wants to see the nitty gritty behind your business, the blood, sweat, and tears that go into your beautiful products and services.
Your Action For This Episode
To flaunt your fire, you have to let go of perfection.
Consider
[0:02:57] Do you have misconceptions about IG feeds?
[0:04:18] “Perfection” might be holding you back from the things that matter most in life and in business.
[0:06:18] Show up as you evolve. This is where real visibility happens.
[0:07:00] Humanize your brand.
[0:14:14] Tell stories, highlight experiences, and be visible in the right places.
[0:15:37] Have a healthy mix of curated and real-life.
[0:16:44] Highlight your brand’s values and company culture
[0:20:22] The example of Erica Courdae – how she shows up, when and why she chooses to be raw, how she demonstrates what it’s like to work with her
[0:22:43] You need both polished, professional graphics/images and raw, unfiltered ones as well
Quotes
“Perfection and hiding behind great marketing gains you followers, listeners, and an audience – not relationships, connection, a community, referrals, and sales... Perfection and hiding behind great marketing and great graphics won’t get you there. You still have to show up with the real.” -- India
“When you humanize your brand is where are you able to take your visibility efforts and convert them into something real, something tangible instead of just getting in front of more people, more numbers.” -- India
“People want to see the good, bad, and the ugly. They want to see the grunginess. They want to see the sweat pouring off – not just the flashy end result.” – India
“When people can fully see all of the pieces, especially the uncrated bits, you’re creating something that makes it easier to understand why they want to be a part of it.” – India
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