23. The upside to showing up as you are
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SUMMARY OF SHOW EPISODE HERE
India + Erica team up to highlight Erica’s social media journey – from “I hate social media” to “my makeup has to be perfect” to the raw, real, off-the-cuff Erica you see on Instagram today.
Erica shares how, as she and her approach have evolved, so has her group of followers. Gone are the ones who can’t handle the honesty. Those who remain or who have come aboard are loyal and highly engaged. They’re the type of followers that make it all worth it.
India shares a common misconception: “Having a strategy will keep me from being authentic.” Erica is an example that having a strategy can augment your authenticity and bring fuel to you most powerful, in-your-element messages
“I have a small but mighty and extremely engaged group of people that are very loyal, very engaged, very active.” – Erica
Your Action For This Episode
Just do it – imperfectly. Be in action imperfectly.
Consider
[0:03:30] How Erica has transformed from someone who hated social media to showing up “in the raw,” as she really is.
[0:07:44] Erica’s social-media video journey
[0:12:41] Use stories to experiment, and when they work, repurpose them into IGTV, captions, workshops, etc.
[0:15:24] How Erica’s group of followers has evolved as she has evolved
[0:18:08] A single, raw post can speak to different people in different ways, meeting each one right where they are
[0:24:31] Having a strategy can enhance your authenticity
[0:29:50] Feedback from a Pause on the Play community member
Quotes
“What I do can’t be edited. If it’s edited, it doesn’t work.” – Erica
“You have to get high on your own supply when it comes to business. Practice what you preach.” – India
“I wouldn’t want someone to feel like they have to show up perfectly, and that’s not what I would coach someone around, so I can’t do that either.” – Erica
“There’s a lot of power in when we get unfiltered.” -- Erica
“Stories is part of my marketing strategy. It just so happens that the strategy has less planned strategy to it, and that’s actually what makes it work.” – Erica
“There is power in consistency.” – India
“We talk here all the time about what you’re putting out determines what you attract, and this is why it’s so important to be strategic about your marketing strategy, about your visibility strategy, and to show up in a way that you also want to receive.” – India
“One of the biggest misconceptions that I hear is ‘Planning is going to make me not be me anymore. Planning is going to change how I show up.’ Erica is proof that it does the exact opposite. It allows you to be even more of yourself because when you feel so inspired to create content from the heart, that people can feel, you now have a plan and a strategy on how to repurpose that when you were at your most authentic self.”” -- India
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