25. Visibility lessons from a social justice movement
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Align the brand before creating a plan.
There is so much energy and promise happening with the Black Lives Matter movement, and it’s to be celebrated. But as a black woman, responses to the movement that feel scripted or carefully crafted miss the mark in a very big way.
Before you decide to adopt someone else’s strategy, ask yourself why you’re doing it. Is it authentic to you?
Polarization gets a bad rap, but it’s actually a necessary and natural tool for drawing clear boundaries. Now is the time to reexamine your values and draw your lines in the sand. You will turn some people away, but you’ll attract the right people, which will make your life easier. It will energize you. Being real requires less energy than acting like something you’re not.
Having a strategy is a good idea...but only once you’re clear on who you are and what your values are. A strategy based on anything else is just glorified planning, void of heart and soul, the very things that set you apart.
Flaunt Your Fire is committed to focusing on alignment before planning, resulting in the right followers, an authentic message, and a marketing experience that is relationship-rich.
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Consider
[0:01:02] Your brand is your reputation.
[0:02:25] Even-tempered responses don’t work.
[0:03:28] Your marketing needs to come from the heart, be the real you, have the same energy that you would bring to a private conversation
[0:05:25] Copycat responses – ask yourself “why?” three times before you do something. Make sure it’s true to yourself and your values.
[0:05:51] Authenticity always wins
[0:06:26] Polarization has been given a bad rap. It’s actually a necessary and natural tool.
[0:07:57] If you speak to everyone, you will speak to no one.
[0:09:48] You’ve got to choose...and that’s not a bad thing. It will make life easier.
[0:12:07] Glorified planning is being strategic to a fault where we lose the heart and soul of why we’re here in the first place.
[0:13:31] Glorified planning is robotic, is inflexible, and focuses on what you sell instead of who you are.
[0:15:27] Focusing your strategy on who you are and who you want to attract
[0:16:18] Alignment before planning
[0:19:17] What are your values right now?
Quotes
“Ultimately, your brand is your reputation.” – India
“I’ve never seen, in my lifetime, people be more concerned with the concept of Black Lives Matter.” – India
“When very, very tragic things are happening and your response seems pre-written and even-tempered and designed to be somewhat neutral, that’s disgusting.” -- India
“When polarization isn’t happening, we may want to question how authentic we’re really being.” – India
“We don’t need to take every client, every opportunity. We only need a small number of really great ones to be successful.” – India
“Brands that focus only on strategy become glorified planning...They forget what it is that they have to give that is bigger than themselves.” – India
“You have a beautiful roadmap to where you don’t want to go when you only focus on what you’re selling and who you’re selling it to.” -- India
“Marketing and visibility go beyond so strategic. They also can create change that you can feel.” – India
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