30. Aligning your brand with your values
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“Aligning your brand requires taking action. It's not just a concept, you have to do things to be more aligned.”
In this episode of the Flaunt Your Fire podcast, host and CEO India Jackson discusses how being forced to slow down gave her the space to look at her brand values and brand alignment.
India uses real-world examples from her own brands, Flaunt Your Fire and Pause On the Play, to illustrate how brand alignment is so much more than a concept – it’s based in both values and action.
If something feels “off” about your brand or your business, whether it’s your team members, message, advertising, logo, or products, you’re probably noticing that your brand no longer feels aligned. Listen in to this episode to find out how to consider and reevaluate your brand values, and how community can help inspire and hold you accountable in your brand alignment.
Your Action For This Episode
Head over to pauseontheplay.com/community to apply for membership to the Pause On the Play Community, now hosted on Mighty Networks!
Takeaways
[00:02:00] Sometimes it takes something out of our control, like an illness, to force us to slow down enough to reevaluate how we’re showing up as leaders, CEOs, and whether we’re still in alignment with our personal and brand values.
[00:03:08] Michel Hogan defines brand alignment as “making sure that everything you are doing, thinking and saying as an organization lines up, resulting in a strong, consistent and sustainable brand. It is a company-wide, horizontal, organizing principle.”
[00:04:25] Brand alignment exists and should be evaluated and addressed both internally (team, hiring, internal communication) and externally (logo, messaging, visibility).
[00:07:00] What energy are you sending through your messaging? Is it intentional and does it fit the theme of the moment? If not, give yourself permission not to show up at that moment.
[00:12:10] Sometimes, being in alignment means making the decision to stop using a certain platform or service, like Facebook and Instagram, if their values don’t align with yours.
[00:17:38] Brand alignment isn’t quick or easy, but beautiful things are on the other side of your efforts.
[00:20:02] Looking at your brand values, and creating brand alignment leads to being able to show up in a whole new way that feels more true to you.
[00:24:00] Pause On the Play: The Community has switched over from Facebook to Mighty Networks, and is offering new ways of interacting and taking action. Watch parties. Co-working sessions with personalized support in break out rooms. Group coaching sessions. Live podcast recording. Go apply for membership at pauseontheplay.com/community.
[00:27:02] Growth and evolution are not linear paths. There are things that happen in the middle. And that’s okay. Give yourself space to take chances.
Quotes
“{Brand alignment} is making sure that everything lines up, right? That we're practicing what we preach, or as some people would say, we're getting high on our own supply. And I think when I think about brand alignment, you know, being put simply, it really is that are the things that we value and believe in and stand by.”
“It's hard to see your own trash in your yard, so to speak. And I really truly believe that the magic can really happen when you have a community to really start evaluating these things with to know that you're not alone, and that there are others who want to step up and support you in creating the world that you both wish to see.”
“Aligning your brand requires taking action. It's not just a concept, you have to do things to be more aligned.”
“I want you to know that this is a work in progress, like I look at everything as the ability to constantly grow and evolve and growth. And evolution is not just this linear Point A to Point B thing. There's some things that happen in the middle.”
“It is time to really begin to consider, what do you want things to look like, now and going forward, instead of holding on to the way that they always were?”
Connect with Flaunt Your Fire
Schedule a free discovery call with our team: https://flauntyourfire.as.me/start
Resources Mentioned
Michel Hogan, contributor at SmartCompany
Quote from Michel Hogan referenced here.