5. Insights for choosing your next in-person event
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Being online-only isn’t going to cut it in 2020 and beyond. Is this your year to attend an event or have a booth at an expo? Make sure you listen to this episode before you pay for an in-person event so you that can have a higher likelihood of getting your money back…and then some!
When you’re at an event, it’s a chance to show who you are, to display your product/brand/service, to connect with potential clients, to collect email addresses, and to make a lasting impressions.
There is a lot to think about to get the most out of your time and money spent.
First, get clarity on…
Why does this matter to my clients?
How is this going to help?
Is this the right event? Will your potential clients be there?
Consider:
Will it be worth the time, travel, booth prep, and money?
Who will work your booth? (Hint: You might not be the best person for the job in this high-energy space)
If you hire help (which is often a great idea), make sure they’re well-compensated, and that the compensation has been clearly worked out. Think outside the box to create win-wins for both of you.
How can you attract people to the booth who have never heard of you? (visuals, chairs, water, aromas…)
How will you promote the event to your followers?
How will you create an inviting experience?
How will you continue to nurture prospects?
What if your product sells out?
Today’s episode brings you tips on…
how to create a memorable booth
how to smartly (and legally!) collect email addresses from prospective buyers
ideas for compensating your helpers
and more!
Your Action For This Episode
Look up some in-person events. Being online-only isn’t enough anymore.
Attend an event as a client.
Quotes
[0:21:51] A well-done booth, it’s like you walked into their studio at an event.
[0:22:57] How do you get the client who didn’t buy anything, that didn’t book a service the day of, to remember you tomorrow?
[0:23:21] it’s not always the ones that book you. it's the ones that don’t.
[0:29:53] Have fun. People can feel your energy.