13. Why we said fuck it to the follower count with Christine Blubaugh

 
 
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“You need 10,000 followers to grow your business!” Say what? Are you frustrated with building your follower count to reach that goal? Tired of writing posts that don’t lead to conversions and sales? Ready to say “Fuck It” to follower count?

Christine Blubaugh is a copywriter specializing in social media posts that engage audiences and increase sales. Her niche is online coaches, experts and influencers, but she also mentors small business owners and teaches them to write their own copy. She recently led a community project called “Fuck Follower Counts.” Today she and India discuss that project and how to build a quality community of followers, even when it’s a (relatively) small group.

[0:14:16] I think it’s easy to forget that sales is about relationships, especially in the online business world where we are removed from the people that we’re selling to.

Your Actions For This Episode

Join us at Pause on the Play The Community: www.pauseontheplay.com/community

  • [0:10:16] Say “Fuck It” to follower count

  • [0:13:10] Build your social media community focusing on quality, not quantity, to increase your business success

  • [0:25:21] Switch up your calls to action because different people will engage in different ways

  • [0:26:26] Use captions to build your brand and make sales for your business.

  • [0:28:14] Use stories to build your social media community.

  • [0:28:44] Create posts talking about what you sell and make offers.

  • [0:31:01] Check out Christine’s course, Social Posts that Sell

Takeaways

  • [0:16:55] While your audience is small, get to know those people very well  

  • [0:20:11] Use social media to enhance market research and learn what your audience needs

  • [0:21:00] Mirror the language your social media followers use in your posts to grow your audience with people who are a right fit for what you do

  • [0:25:14] Clearly lay out the call to action you want people to take on each post that you make

Reasons your social media posts aren’t converting to sales:

  • [0:22:21] Your headlines are boring

  • [0:22:36] You’re not talking about stuff that your ideal client cares about

  • [0:22:53] Your posts aren’t readable

  • [0:23:19] You’re not talking about what you do or your offers

  • [0:23:45] Your posts come across as spammy, so people have muted you. They aren’t seeing anything that you have

  • [0:24:53] You aren’t making it easy for people to engage with your content

  • [0:25:51] Your post has no content

  • [0:26:55] Your post is too long for the platform, especially on Instagram

Quotes

[0:04:41] “I want to remind you that sales comes from relationships. Long-term sales, repeat customers, they’re actually a lot more like friends.” - India

[0:07:32] “What is one thing that has helped Christine Flaunt her Fire? When I asked her that, she told me that it was realizing that the things that make her different are the magic behind her brand. They help her stand out and reach more people, and so she’s embracing this whole thing of being herself.” -India

[0:23:08] “Unread copy can never convert, so make it easy for people to read your stuff. Just add some line breaks and some white space. It’s real simple.” — Christine

[0:24:51] “A lot of times, people don’t make it easy to engage with their content. This is where calls to action come into play. So giving people a really easy thing that they can do to interact with your content, whether it’s leaving a comment or double-tapping, is something that you can ask people to do. Don’t expect people to just read your mind and know what action you want them to take. You have to clearly lay it out.” — Christine

[0:26:09] “Your post can’t convert if there is no post.” — Christine

[0:27:43] “I do know key opportunity pieces here that is important for every brand. You want to be able to build know, like, and trust factor. And part of that is telling part of your story. Telling part of the story of what it feels like to be your client. Giving some insight, if you’re a solopreneur, into your lifestyle. And if you’re not a solopreneur and you have a team, into your company culture because people want to be able to feel like they know what they’re getting into before they fork out their dollars.” — India


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